You could have the most amazing product in the world, but if your photos don’t do it justice, no one’s buying your product. Businesses spend hours perfecting their product, writing catchy descriptions, and optimizing their online stores, but if the product images fall flat, the brand is bound to look unprofessional, and conversions are more likely to take a hit. Bad product photography can kill sales before a customer even reads a word of your copy, which is why you need to work with a professional product photography agency in Delhi.
Whether you are just starting out or levelling up your visual game, here’s a guide to help you steer clear of the most common (and costly) product photography mistakes.
Most brands don’t realize that lighting can make or break their product photos, which is why they leave harsh shadows, overexposed highlights or dim environments as-it-is on their website. Instead what they need to do is avoid relying on just their room’s ceiling light. Instead, they can use natural light near a window, or opt for a professional product shoot in Delhi, where the experts invest in softbox lighting kits for more control. The goal is even lighting that shows off your product’s true colours and texture- nothing more, nothing less.
Unless your product is meant to be shown in a lifestyle setting (like a kitchen gadget in a kitchen), try to keep the background simple. A busy background means more attention on the background, and less attention on the actual object (product). This is why you need a white or neutral background because it doesn’t just look clean, but it also puts all the focus on the product.
This one’s a massive mistake, especially if you are shooting for an online catalogue. Mixing lighting styles, using different background colours, or having inconsistent angles across product images screams “UNPROFESSIONAL” in a hundred different languages. To avoid this, brands need to work with professional photographers who understand how a product page should look like everything belongs together.
Did you know that nearly 75% of online buyers base their purchasing decisions largely on product images? Unlike in a brick-and-mortar store, when customers are buying online, your product images are the first and only element that can convince your customers to make a purchase.
Source: https://www.thedotstore.com/product-photography/
If you over-edit or under-edit your product photos, you risk either misrepresenting the product or failing to showcase it effectively. Thus, try to enhance without altering. What professionals do is- adjust brightness, contrast, sharpness, and white balance, which is just enough to bring out the best in your product without faking it.
A product floating on a white background is great for clarity, but it’s not always enough. Customers like to picture themselves using the product you are selling. Whether it’s a model wearing a necklace, or hands opening a leather wallet, showing the product in context helps customers connect with it.
Look, great product photography isn’t rocket science, but it does take attention to detail. Dodge these glaring mistakes, and you will be already ahead of the game. Scouring the web for a seasoned product photographer or a reliable and creative ad films agency in Delhi within your budget? Feel free to reach out to our team at Poppy Pulse today!
