An SEO agency will often provide SEO services in Delhi to assist your organization in achieving Search Engine Optimization success. You focus on results that are relevant to your company, goods, services, or industry. SEO necessitates a high level of understanding because search engines like Google analyze over 200 factors when evaluating a website’s grade or position in search results. That is why SEO services are very important and are availed by plenty of companies to maximize their profits and rank on search results.
Many business owners are unsure of what exactly an SEO agency does. Contrary to popular belief, SEO experts don’t just “wear multiple hats”—they follow a proven, data-driven process to help websites rank higher.
Search Engine Optimization (SEO) is the practice of improving a website’s rankings on search engines to increase organic traffic and online presence. A credible SEO firm is essential—consider this: 93% of online experiences begin with a search engine, and 47% of users click on one of the top three results.
There are two major types of SEO:
White-Hat SEO: Focuses on long-term, ethical strategies like high-quality content and technical optimization.
Black-Hat SEO: Involves manipulative tactics that may offer quick results but often lead to penalties from search engines.
For sustainable success, always choose white-hat SEO techniques.
Google considers around 200 factors to rank web pages. The most important white-hat SEO factors include:
HTTPS vs. HTTP (Is your site secure?)
Mobile-friendliness
Page loading speed
Correct schema markup
High-quality content
Content length and depth
Social signals
High-quality backlinks
Image optimization
User intent matching
We offer a wide range of SEO services designed to improve your website’s visibility and performance:
Website content and conversion analysis
Off-page content auditing
Technical SEO: code and site structure optimization
On-page content updates
Off-page SEO enhancement
Website architecture review
Here’s what our SEO team examines when auditing your website:
HTTPS Security: A secure website (HTTPS) is now a Google ranking signal.
Analytics Setup: We install or update tracking tools to monitor traffic, conversions, and behavior.
Robots.txt: Ensures search engines only crawl what you want them to.
Crawl Errors: Fix issues like 404 errors, duplicate titles, or missing meta tags.
Indexing Status: We check if your pages are indexed and visible in search engines.
XML Sitemap: We create or optimize your sitemap for better indexing.
Page Speed: Fast-loading pages improve user experience and rankings.
Meta Tags: We fix duplicate or missing meta descriptions and titles.
Your website is safe because of the “s” at the end of HTTPS. Even if you don’t accept credit card payments online, you should have a safe site because Google prioritizes websites that are secure in its search results.
We seek current analytics monitoring, and if it doesn’t exist, we set it up so we can better track where your leads and sales are coming from. This makes it easier for you to get the most useful results.
This is the file that prevents search engine crawlers from indexing and crawling pages on your website that you don’t wish to be visible to the public.
These give search engines the impression that your site is untrustworthy and thus unworthy of a premium listing spot. 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers prohibited by Robots.txt are all common issues.
Search crawlers (like Google’s spiders) have discovered indexed sites and determined that they are of sufficient quality for relevant search terms. Pages that have been indexed will show up in search results, bringing organic traffic to your website.
Your XML sitemap is a list of all the pages on your website that you want to be indexed by a search engine (not to be confused with the robots.txt).
Search engines value user experience because they recognize that people are impatient. This is why your website’s speed is a factor in how high it ranks.
Duplicate title tags, meta descriptions, and site content can harm search engine rankings and click-through rates. You’ll have a better chance of being seen on the SERPs if your meta elements are improved.
When calculating conversion rates, we check for bottlenecks in the user experience and content that may be throttling leads. For instance, we’ll A/B test several contact forms or links to see which ones work best for your business.
“Content is king”—and we treat it as such. Ongoing content updates are essential for long-term success.
1. Identify duplicate content that should be removed or rewritten
2. Use keywords in the names of your pages to help Google rank them
3. To underperforming landing pages, add well-written, keyword-rich material
4. Make fresh landing pages to attract more people
5. To encourage more visitors to convert, add photos, format text, and change colors
So, whether you’re looking for the finest global SEO firm or the best local SEO company in Delhi, think about how you want to appear on the internet. Do you want people to think of your business as a rip-off because your marketing team is not as competent as you would like?
Do you want my website to be a reflection of your company, or do you want it to be a reflection of your vision? If you’re interested in the latter, get in touch with Poppy Pulse and our SEO specialists right away. You can also check out our Trustpilot review to see what our clients say about the results we’ve delivered.
For businesses focused on online sales, don’t miss our ecommerce SEO services India— tailored to help your store attract high-intent traffic, boost product rankings, and increase conversions.
