Marketing news, opinion and resources from the experts at Poppy Pulse.
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Mobile apps have become the backbone of modern life, streamlining tasks, boosting productivity, and shaping the way we connect, work, and create. Behind each tap and swipe lies a fascinating journey, one that transforms a simple idea into a powerful digital tool. For entrepreneurs and businesses, understanding this journey is key to creating apps that […]
Are you struggling to boost eCommerce sales? Well, you aren’t alone! With more and more people choosing to shop online, eCommerce is likely to reach USD 6.8 trillion by the end of 2028. (Source: Statista) As a result, businesses in the industry will continue to experience fierce competition, making it more challenging to stay ahead […]
Did you know in 2025, retail e-commerce sales are forecasted to surpass about 4.3 million USD globally? Customers today are everywhere. They browse your website on their laptop during lunch, scroll through your Instagram post while standing in line for coffee, open your email newsletter at midnight, and maybe even visit your physical store over […]
Let’s say you have poured time and money into ranking on the first page of Google. And you are getting traffic, lots of it, but there are no sales. If this sounds familiar, you are not alone. Many e-commerce businesses focus heavily on SEO services in India, but they forget about the second half of the […]
You have been posting regularly, creating clever captions, slapping on trending hashtags, and maybe even boosting a few posts here and there. But, when someone asks, “So how is your social media actually performing?” you freeze. Or mumble something about “building brand awareness. Yes, we have all been there, but with the aid of a […]
We are bombarded with content every single day. Scroll through Instagram, walk past a billboard, open an app, or even glance at a coffee cup, and you are soaking up hundreds of brand messages before breakfast. However, most of them vanish from your memory instantly. Why? Because they are just noise, and what sticks in […]
In the business ecosystem, there’s a common misconception that a logo is the same as a brand. While these two terms are related, they serve different purposes. So, if you are running a business, starting one, or even dreaming about one, you need to get this straight before you consult a logo design agency. Wondering […]
In a market like India, where visual memory often trumps brand names and decisions are made within seconds of eye contact, your packaging carries more weight than most people realise. It tells a story even before your product does and defines how your brand feels in someone’s hands. The growth of packaging design companies in […]
Want to establish a solid online presence and connect with more customers? No doubt, it’s the ultimate goal of every business. However, it is easier said than done. Navigating through the digital landscape is indeed challenging. That is why working with a creative digital marketing agency has become more essential than ever before. This blog […]
