Marketing news, opinion and resources from the experts at Poppy Pulse.
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The Marketing scene has moved far beyond vanity likes. It is no longer about pretty photos or casual mentions. By the end of 2025, the global influencer marketing industry is expected to hit $30 billion: almost three times its $10 billion value in 2020. (https://www.statista.com/topics/2496/influence-marketing/#topicOverview) Influencer marketing in Delhi is now all the hype, but […]
Are you struggling to stay ahead and become more visible to your target audience? Well, you aren’t alone! Hundreds of businesses experience the same challenge owing to the evolving dynamics and competitiveness. Wondering how to navigate through the complexities and strengthen your brand’s position in the market? Partnering with a branding agency in Delhi can […]
A few years back, the digital presence of businesses was quite limited, usually involving just the websites and social media profiles. However, things have changed significantly over the years. Today, mobile apps form an integral part of our lives, providing optimum convenience and effective solutions to several challenges. People spend more than 3.5 hours on […]
Delhi is undoubtedly home to hundreds of businesses of all sizes. Navigating through the ever-evolving business landscape and succeeding has become quite tough. Are you still relying only on the traditional digital marketing approach that requires you to pay first and then hope for the best outcomes? If so, there is a high chance that […]
Mobile apps have become the backbone of modern life, streamlining tasks, boosting productivity, and shaping the way we connect, work, and create. Behind each tap and swipe lies a fascinating journey, one that transforms a simple idea into a powerful digital tool. For entrepreneurs and businesses, understanding this journey is key to creating apps that […]
Are you struggling to boost eCommerce sales? Well, you aren’t alone! With more and more people choosing to shop online, eCommerce is likely to reach USD 6.8 trillion by the end of 2028. As a result, businesses in the industry will continue to experience fierce competition, making it more challenging to stay ahead of the curve. […]
Did you know in 2025, retail e-commerce sales are forecasted to surpass about 4.3 million USD globally? Customers today are everywhere. They browse your website on their laptop during lunch, scroll through your Instagram post while standing in line for coffee, open your email newsletter at midnight, and maybe even visit your physical store over […]
Let’s say you have poured time and money into ranking on the first page of Google. And you are getting traffic, lots of it, but there are no sales. If this sounds familiar, you are not alone. Many e-commerce businesses focus heavily on SEO services in India, but they forget about the second half of the […]
You have been posting regularly, creating clever captions, slapping on trending hashtags, and maybe even boosting a few posts here and there. But, when someone asks, “So how is your social media actually performing?” you freeze. Or mumble something about “building brand awareness. Yes, we have all been there, but with the aid of a […]
