Marketing news, opinion and resources from the experts at Poppy Pulse.
Subscribe to our newsletter and get content like this in your inbox, weekly.
You have been posting regularly, creating clever captions, slapping on trending hashtags, and maybe even boosting a few posts here and there. But, when someone asks, “So how is your social media actually performing?” you freeze. Or mumble something about “building brand awareness. Yes, we have all been there, but with the aid of a […]
We are bombarded with content every single day. Scroll through Instagram, walk past a billboard, open an app, or even glance at a coffee cup, and you are soaking up hundreds of brand messages before breakfast. However, most of them vanish from your memory instantly. Why? Because they are just noise, and what sticks in […]
In the business ecosystem, there’s a common misconception that a logo is the same as a brand. While these two terms are related, they serve different purposes. So, if you are running a business, starting one, or even dreaming about one, you need to get this straight before you consult a logo design agency. Wondering […]
In a market like India, where visual memory often trumps brand names and decisions are made within seconds of eye contact, your packaging carries more weight than most people realise. It tells a story even before your product does and defines how your brand feels in someone’s hands. The growth of packaging design companies in […]
Want to establish a solid online presence and connect with more customers? No doubt, it’s the ultimate goal of every business. However, it is easier said than done. Navigating through the digital landscape is indeed challenging. That is why working with a creative digital marketing agency has become more essential than ever before. This blog […]
“Innovation is the only way to win.” — Steve Jobs (https://quotefancy.com/quote/153308/Steve-Jobs-Innovation-is-the-only-way-to-win). Indeed, as packaging revolves around newness and innovation, it can win a customer’s heart. In a world where the first impression is often considered the last, packaging is not just a shield but a powerful marketing tool. Imagine walking past a store and suddenly […]
You could have the most amazing product in the world, but if your photos don’t do it justice, no one’s buying your product. Businesses spend hours perfecting their product, writing catchy descriptions, and optimizing their online stores, but if the product images fall flat, the brand is bound to look unprofessional, and conversions are more […]
What comes to your mind first when you think of a brand? The logo? Absolutely! Most customers recognize brands by their logos. They play a vital role in making businesses memorable and building trust among consumers. Did you know that people are exposed to about 6,000 to 10,000 advertisements daily? (https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2022/03/23/the-attention-economy-standing-out-among-the-noise/) Yes, you read it […]
Yes, the above quote absolutely makes sense. If you want to make your small business big, selecting the right advertising type matters. Whether you have a long-standing business or are just entering the target industry, paid marketing is indeed an excellent way to accelerate growth. This approach allows you to take control of your visibility […]
