Marketing news, opinion and resources from the experts at Poppy Pulse.
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In this modern era, telling the unique story of your brand has become more crucial than ever before. While most businesses believe that branding is all about the name, trademark, and logo of their company, it is actually much beyond that. In fact, it is a way how customers feel and think about your products, […]
According to recent data, over 70% of Indians rely on online media for their daily updates, and a significant portion of Delhi’s population, i.e. around 49% use social media. With the rise in meme culture and demand for social media platforms, many businesses are using social media advertising to bolster their outreach. However, Delhi is […]
With the help of digital marketing, businesses can attract consumers and increase sales volume. As a consequence, from 2020-2026, digital marketing is projected to grow at a 9% compound annual growth rate (CAGR). Do you want to excel at digital marketing skills for your business? This blog helps you to create a digital marketing roadmap […]
Your website is key to increasing brand awareness and sales volume. So, its important that you invest in an appealing and user-friendly web design that captures attention and enhances the overall user experience. However, while designing your website, it is not easy to avoid mistakes. Not addressing these can lead to common UX issues, which […]
Product packaging is more than just a container for your product. In 2025, it plays a crucial role in shaping consumer perceptions, influencing purchasing decisions, and differentiating your brand in a crowded market. As trends like sustainability, personalization, and digital integration continue to evolve, businesses need to rethink their packaging strategies to stay competitive. This […]
Branding is one of the most critical aspects of any business, yet it’s often misunderstood. It is your business’s identity. It encompasses how your company is perceived by your audience, from your visual design and messaging to the emotional connection you create. In today’s highly competitive market, strong branding is essential for standing out. Consumers […]
Branding is essential in letting the world know who the company is. It is what makes your organization different from the rest and gives credibility to clients. Though it adds value, most brand design agencies or businesses shy away from investing in branding because they have no idea when to use it. Whether you are […]
Businesses have always debated the question of whether to build an in-house team or hire an agency for key functions. The reason for this is that a modern corporation is dynamic. The choice between the two possibilities depends on the requirements, goals, and resources of the business. There are pros and downsides to both techniques. […]
Search Engine Optimization is no wonder the crucial factor which helps one evolve in the long run. Without proper management and SEO tactics, one might face a lot of issue in the long run as they won’t be able to win over the SEO ranking required. Companies come in to find good SEO tactics which […]
